Akamai Competitive Displacement Dashboard

APAC Top Accounts Analysis | 152 Unique Accounts | 251 Product Deployments

152 Unique Accounts
251 Product Deployments
67 Multi-Product Accounts
7 APAC Regions
88% Application Perf Focus

Where to Score High - Priority Recommendations

1. CDN Consolidation (Highest Volume Opportunity)

141 CDN deployments across Akamai's customer base. These are the easiest displacement targets because CDN switching has lower friction than security products. Focus on performance benchmarking and pricing advantages. Target: Hyundai Motor, Samsung Electronics, Dyson, Infosys.

2. DNS Migration (High Stickiness but Win-able)

76 DNS deployments. Many accounts use both Akamai Edge DNS and Akamai DNS. Cloudflare's DNS is faster (more PoPs) and integrated. Pitch DNSSEC, secondary DNS, and zero-downtime migration. Target: Bajaj FinServe, Dyson, Macquarie Group.

3. Security Upsell (Lower Volume, Higher ACV)

28 Application Security deployments. Akamai's Prolexic, Kona Site Defender, and Bot Manager users are ripe for Cloudflare's unified security platform. Pitch WAF + DDoS + Bot Management as a single pane of glass vs. Akamai's fragmented solutions.

4. Multi-Product Account Takeover (Biggest Prize)

67 accounts use 2+ Akamai products. These represent the highest-value displacement opportunities. If you win the CDN, upsell DNS and Security. Bajaj FinServe (6 products) and Hyundai Motor (6 products) are the crown jewels.

Region Distribution

Cloudflare Product Opportunity

Industry Vertical Breakdown

Akamai Product to Cloudflare Mapping

Akamai ProductCloudflare EquivalentCountOpportunity
Akamai Application PerformanceCDN91HIGH
Akamai DNS Application PerformanceDNS42HIGH
Akamai Edge DNSDNS34HIGH
Akamai CDN SolutionsCDN33HIGH
API GatewayAPI Gateway18MEDIUM
ProlexicL7 DDoS + Bot Mgmt7MEDIUM
Akamai Kona Site DefenderWAF + API Gateway4MEDIUM
Akamai Bot ManagerBot Management3MEDIUM
Akamai GuardicoreMagic WAN2MEDIUM

Top 15 Multi-Product Opportunity Accounts

Selling Strategy by Segment

APAC ASEAN (73 deployments)

  • Government-heavyPriority
  • DNS + CDN bundlingWin
  • Finance (DBS, CIMB)Target
  • Airlines (Malaysia Air, Vietnam)Good
  • Focus: Price + Performance

APAC SAARC (62 deployments)

  • India market dominanceHuge
  • Bajaj FinServe (6 products)#1 Target
  • Infosys (4 products)#2 Target
  • PhonePe, SnapdealGood
  • Focus: Local POP advantage

APAC ANZ (56 deployments)

  • Media (Foxtel, Nine)CDN Win
  • Finance (Macquarie)Target
  • Government (NZ Post, Tax Dept)Steady
  • Retail (Bunnings, JB Hi-Fi)Good
  • Focus: Security + Performance

APAC KOREA (38 deployments)

  • Samsung + HyundaiJackpot
  • Heavy manufacturing biasNiche
  • Prolexic users (DDoS)Upsell
  • Gaming (NCsoft, LINE)Good
  • Focus: DDoS + API Security

APAC GC CN (6 deployments)

  • TencentWhale
  • China market complexityChallenge
  • Focus: Compliance + CDN

APAC GC HK/TW/MN (10 deployments)

  • HKEx, Standard FoodsTarget
  • Financial servicesStrong
  • Focus: Security + DNS

Quick Win Playbook

Phase 1: Land (CDN)

  • 1. Target single-product CDN accounts first
  • 2. Run performance bake-off with Speed Test
  • 3. Offer competitive pricing + migration support
  • 4. Focus: ASEAN retail + ANZ media
  • 5. Timeline: 30-60 days to close

Phase 2: Expand (DNS + Security)

  • 1. Upsell DNS to existing CDN customers
  • 2. Replace Akamai Edge DNS with CF DNS
  • 3. Replace Prolexic/Kona with unified WAF
  • 4. Target: Multi-product accounts first
  • 5. Timeline: 60-90 days post-CDN